partner program
A good Partner Program can help you develop stronger and more valuable relationships with your channel partners and can significantly reduce the time to set up new channel partners and other relationships, especially in new territories or markets.
Whether you want to develop a new Partner Program, globalise, renew or would like to outsource an existing program, we can help.
We offer a complete service including:
- Partner Program development: the segmentation and levelling of partners, and setting of programme objectives, rules and guidelines
- Creation of partner program brand identity, partner logos and branding guidelines
- Development and management of online, automated registration and approval process
- Production and ongoing delivery of partner welcome packs, brochures and plaques to new members and/or sending of electronic membership introduction
- Partner Network (Extranet) development and management
- Partner Communications: We can offer sophisticated electronic communications that ensure your partners receive information that is interesting and relevant to them
- Marketing and ongoing management of the program
- Partner Research: Knowing more about your channel's business needs and preferences can significantly improve business planning and competitiveness. We offer online research that enables you to quickly and efficiently build up a better picture of your partners
- Reseller Incentives or Loyalty Programs: We can help you motivate and drive business through your channel partners with simple, online loyalty programs
Case Study: Globalisation of Partner Program for VERITAS Software
Successfully developed and launched the VERITAS Partner Program to raise the commitment and knowledge of partners in Europe, Middle East and Africa. The programme provides tiered benefits dependent on meeting requirements (such as certification) for different levels of partners and resulted in over 1000 certified partners in EMEA in the first year.
Partner Program example (PDF 545KB)
To find out more about our partner program services please contact us.